Personal branding that represents my creative identity

Logo design · Branding · Typography

This personal project aimed to visually and conceptually develop my own brand as a creative. Touching on my cultural roots, my identity concept draws from the Japanese characters of my first name. Yu (有) which means ‘to exist” and ki (紀) meaning ‘the beginning of things’ , perfectly matched my aspiration to birth new ideas with purpose.

For the colour palette, I selected and combined colours that connote a sense of both reliability and creativity. I researched and searched for a heading font that was unique and representative of my attention to detail. This was paired with a type with high readability and flexibility.